Wordology Brand
  • 01 Logo
  • 02 Colour
  • 03 Typography
  • 04 Assets
  • 05 Marketing
  • 06 Studio
Scroll to explore

A brand is the feeling people have about a product — and every word, colour and pixel shapes it.

Vocabulary is a way of seeing the world.

We don’t just
teach words.

Every word a learner meets is a seed. Wordology helps it take root.

This guide is a living document — the single source of truth for the Wordology brand. Use the master artwork here, and the brand stays consistent everywhere.

Something missing or out of date? Flag it — the guide evolves with the product.

Now go grow words.

Download the brand kit
Logo Colour Studio

Wordology by Lexonic

Brand guidelines · Always evolving

Wordology · Brand Guidelines

Where words
take root.

Everything you need to represent Wordology consistently — the logo, colour, type and illustration — with ready-made assets for print, social and marketing. The single source of truth: if it isn’t here, it isn’t brand.

Wordology Vocabulary, a way of seeing
Explore
01 The seasonal system

A brand that grows with the seasons.

Wordology’s tree changes through the year — fresh green in spring, gold in summer, russet in autumn, cool teal in winter. It’s the heart of our illustration language: warm, natural, alive.

Spring tree
Spring
Summer tree
Summer
Autumn tree
Autumn
Winter tree
Winter
02 Explore the guidelines

Four places to start.

Logo

The petal mark, wordmark, lockups, clear space and misuse.

Open

Colour

The woodland palette, accents and the petal-mark gradient.

Open

Typography

new-spirit for display, Outfit for everything else.

Open

Assets

Logos, colour, profile images and the illustration system.

Open
03 Badges

The garden fills as you learn.

As learners collect words, keep streaks and master subjects, they earn badges across six categories — from a first favourite to filling the whole garden. Earned tiles light up with their palette and a soft glow.

W

First favourite

Flying start
W

10 favourites

Curious
W

1,000 favourites

Vocabulary giant
W

3-day streak

Warming up
W

7-day streak

You’re on fire
W

Biology mastered

Naturalist
W

List in a programme

Teacher
W

Completed onboarding

Compass set
W

Completed a programme

High flyer
W

Seen every subject

Explorer
W

Filled the garden

Garden bloom
W

Every badge earned

Legend
04 The maker

Wordology by Lexonic.

Lexonic makes Wordology. The endorsement is a line of type — a signature, not a lockup. There is no combined logo, and the two marks never sit together.

© 2026 Wordology by Lexonic. All rights reserved.
The whole endorsement. This is the site footer — not a mock-up.
Email sign-off © 2026 Wordology by Lexonic.
Press & one-pager Maker: Lexonic · lexonic.org
App store & directories Wordology by Lexonic
The brand hierarchy lives on brand.lexonic.org
Wordology
Logo Colour Typography Assets Marketing Studio

© 2026 Wordology by Lexonic. All rights reserved.