Wordology Brand

Typography

Two typefaces do all the work. new-spirit — a warm, rounded serif — carries the wordmark and display headlines. Outfit, a clean geometric sans, handles everything else.

Display

new-spirit

Adobe Fonts (Typekit). Bold weight for the wordmark and hero headlines. Sentence case, tight tracking. Warm, editorial, distinctly Wordology.

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ? !

Text & UI

Outfit

Open-source (SIL OFL) — free to embed anywhere. Weights 400–700 for body, buttons, labels and long-form copy. Ships in the asset kit.

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ? !

Type scale

Display96px · new-spirit 700

Where words grow

H160px · new-spirit 700

Every word has roots

H240px · new-spirit 700

Build vocabulary that sticks

H330px · Outfit 600

Word lists, syllables & spelling

Body18px · Outfit 400

Wordology helps learners grow their vocabulary with curated word lists, syllable practice and spelling — all in one calm, friendly place.

Small / UI13px · Outfit 500

LABELS · BUTTONS · CAPTIONS

Do

Set headlines in new-spirit bold, sentence case.
Use Outfit for all body, UI and captions.
Keep generous line-height (1.5–1.65) for reading.

Don’t

Don’t set body copy or long text in new-spirit.
Don’t substitute other serifs for the wordmark.
Don’t use all-caps for new-spirit headlines.