Wordology Brand
  • 01 Logo
  • 02 Colour
  • 03 Typography
  • 04 Assets
  • 05 Marketing
  • 06 Studio
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A brand is the feeling people have about a product — and every word, colour and pixel shapes it.

Vocabulary is a way of seeing the world.

We don’t just
teach words.

Every word a learner meets is a seed. Wordology helps it take root.

This guide is a living document — the single source of truth for the Wordology brand. Use the master artwork here, and the brand stays consistent everywhere.

Something missing or out of date? Flag it — the guide evolves with the product.

Now go grow words.

Download the brand kit
Logo Colour Studio

Wordology by Lexonic

Brand guidelines · Always evolving

Marketing
Wordology Brand

Marketing

Ready-made, on-brand material for launching and talking about Wordology — share images you can post today, plus the copy, emails and scripts behind them.

01

Share images.

Every frame below is a 2× true-pixel PNG — download and post. Sized for each platform and built from the brand’s own type, colour and illustration.

Need your own words? Open any of these in the Studio — rewrite the copy, keep the design, export a PNG.
OG / link share card
OG / link share card 1200 × 630 · PNG
Social tile — hero
Social tile — hero 1080 × 1080 · PNG
Social tile — etymology
Social tile — etymology 1080 × 1080 · PNG
Social tile — offer / CTA
Social tile — offer / CTA 1080 × 1080 · PNG
Feed post — value (4:5)
Feed post — value (4:5) 1080 × 1350 · PNG
Story / Reel cover (9:16)
Story / Reel cover (9:16) 1080 × 1920 · PNG
Etymology series
Etymology series 1080 × 1080 · PNG
Quote / tip card
Quote / tip card 1080 × 1080 · PNG
Testimonial card
Testimonial card 1080 × 1080 · PNG
Concept — one root, ten words
Concept — one root, ten words 1080 × 1080 · PNG
Pinterest pin (2:3)
Pinterest pin (2:3) 1000 × 1500 · PNG
Product showcase
Product showcase 1080 × 1080 · PNG
Email banner
Email banner 600 × 200 · PNG
02

Copy & campaigns.

The words that go with the pictures — positioning, ad copy, the launch email and the full lifecycle sequence. Written in the brand voice; lift, trim or A/B test.

Messaging & copy

Positioning, personas, plans & pricing, feature→benefit, FAQ, plus ready-to-run Google/Meta ad copy and social posts.

PositioningPersonasAd copy

Press one-pager

A single product sheet for press, partnerships and app directories.

PressPartnerships

Launch email

Subject lines, plain-text body, and a brand-styled HTML email ready to drop into your ESP.

Subject linesHTML email

Lifecycle email flows

The full trial sequence: welcome, activation, value, the day-12 conversion email, win-back.

Trial sequenceWin-back

Reels / UGC scripts

Seven short-form video scripts built on the “hiding in plain sight” etymology hook.

Short-form7 scripts

Lead magnet

A print-ready “Roots Starter Pack” to gate behind email capture.

Print-readyEmail capture
Wordology
Logo Colour Typography Assets Marketing Studio

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