Wordology Brand

Logo

The Wordology logo is a petal mark paired with the wordmark set in new-spirit. The mark evokes growth and pages turning; the wordmark is warm and rounded. Always use the master artwork — never redraw it.

Variants

Use the colour logo on light backgrounds; the reversed or white logo on dark. One-colour versions are for single-ink print, engraving and stamps.

Primary — colour SVG

Reversed SVG

One-colour green SVG

All white SVG

All black SVG

Stacked SVG

The mark

Four overlapping petals, each at 80% opacity in an #4AC5DF → #07A86A gradient. The mark can stand alone as an app icon, avatar or favicon.

Clear space

Keep clear space around the logo equal to the height of the mark. Nothing — type, imagery or edges — should intrude.

Minimum size

To stay legible, don’t reproduce the horizontal lockup below 120 px wide on screen, or 28 mm in print. Use the mark alone when space is tight.

120px min · screen

Mark · 24px min

Misuse

Don’t recolour or restyle the wordmark.

Don’t rebuild the mark or change the petal gradient.

Don’t stretch, squash or rotate the lockup.

Don’t change the spacing between mark and wordmark.

Don’t add shadows, outlines or effects.

Don’t place the colour logo on a busy or low-contrast background.