Lifecycle email flows.

Hi {{ first_name }},

Welcome — your 14 days of Wordology start now, no card needed.

Here's the one thing worth doing first: build a word list from whatever your child is reading or learning this week. Add three or four words and open one. You'll see its roots, meaning, syllables, and the subjects it belongs to — the whole idea of Wordology in thirty seconds.

Build your first list → {{ app_url }}

Vocabulary isn't a list to memorise. It's a way of seeing. — The Wordology team

Hi {{ first_name }},

Try this today: open any word in Wordology and look at its roots.

photosynthesis isn't a spelling to drill — it's photo (light) + synthesis (putting together). Putting together, with light. Show your child the roots and the word never leaves them.

Open a word → {{ app_url }}

P.S. Tap a subject tag to wander into related words — it's how curious minds browse.

Hi {{ first_name }},

Two ways parents use Wordology that aren't obvious on day one:

• Presentation mode — hit play on a list for a calm, hands-free five-minute review together. No streaks, no pressure.
• Print-ready packs — export flash cards and word lists for the kitchen table, the wall, or the school run. Learning that leaves the screen.

Try a review → {{ app_url }}

Hi {{ first_name }},

You're a week in. Here's the thinking behind it all:

Most vocabulary apps reward memorising and forgetting. Wordology rewards understanding — every word is cited, traced to its roots, and tied to the subjects it belongs to. That's why the words stick.

A nice rhythm: add this week's words on Sunday, review for five minutes midweek, print a pack for the weekend.

Open Wordology → {{ app_url }}

Hi {{ first_name }},

Your free trial ends in two days. To keep going — your word lists, favourites, presentation mode, and print-ready packs all stay exactly where they are.

It's £4 a month (or £40 a year). Cancel anytime. Tutoring a few learners or home educating a houseful? Pro covers up to 10 seats on one bill.

Keep your Wordology → {{ billing_url }}

Either way, thank you for giving it a try.

Hi {{ first_name }},

Your trial has ended, but your word lists and favourites are still here, waiting.

If Wordology earned a place in your week, you can pick up exactly where you left off for £4 a month — cancel anytime.

Reactivate → {{ billing_url }}

Hi {{ first_name }},

Thank you for making Wordology part of how your child learns.

A rhythm that works for a lot of families: add this week's words, review for five minutes midweek, print a pack for the weekend.

And if a list would help another parent, tutor, or grandparent — every list has a view-only share link. Words are better shared.

Open Wordology → {{ app_url }}

Hi {{ first_name }},

We kept everything — your word lists, your favourites, all of it.

If now's a better time, Wordology is still the calmest way to grow your child's vocabulary: roots, not rote; five-minute reviews; print-ready packs. From £4 a month, cancel anytime.

Come back → {{ billing_url }}

And if it wasn't right, we'd genuinely love to know why — just reply.