Wordology Brand
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A brand is the feeling people have about a product — and every word, colour and pixel shapes it.

Vocabulary is a way of seeing the world.

We don’t just
teach words.

Every word a learner meets is a seed. Wordology helps it take root.

This guide is a living document — the single source of truth for the Wordology brand. Use the master artwork here, and the brand stays consistent everywhere.

Something missing or out of date? Flag it — the guide evolves with the product.

Now go grow words.

Download the brand kit
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Wordology by Lexonic

Brand guidelines · Always evolving

Launch email
Marketing

Launch email.

Subject lines, a plain-text body, and a brand-styled HTML email ready to drop into your ESP.

Subject lines (A/B)

  • Vocabulary, a way of seeing 🌱
  • The words your child crams and forgets — solved
  • Say hello to Wordology
  • Words that finally make sense (and stick)
  • A calmer way to grow your child's vocabulary

Preheader: Layered definitions, etymology, print-ready packs — free for 14 days.

Plain-text body

Hi {{ first_name | default: "there" }},

Your child crammed ten words for the spelling test — and forgot them by Friday.

We built Wordology to fix exactly that.

Instead of rewarding memorising-and-forgetting, Wordology teaches every word by its roots. photosynthesis stops being a spelling to drill and becomes something to see: photo (light) + synthesis (putting together). When the roots show, the word sticks.

Inside, every word carries:

  • Layered definitions — trustworthy and cited, not app guesswork
  • Its etymology and roots
  • Syllable maps and pronunciation
  • The subjects it belongs to, from science to history

And it works on-screen and off. Build a word list from this week's reading in seconds, run a calm five-minute review in presentation mode, and print flash cards for the kitchen table. No streaks. No nagging. Just words that grow.

Try it free for 14 days — no card to start. £4/month after (or £40/year). Tutoring a few learners or home educating a houseful? Pro covers up to 10 seats on one bill.

Start your free trial → {{ trial_url }}

Vocabulary isn't a list to memorise. It's a way of seeing.

— The Wordology team
Lexonic · accelerating literacy outcomes

HTML version (preview)

A live preview of the styled email. The raw HTML to paste into your ESP is below.

Wordology

Vocabulary, a way of seeing.

Your child crammed ten words for the spelling test — and forgot them by Friday. We built Wordology to fix exactly that.

Instead of rewarding memorising-and-forgetting, Wordology teaches every word by its roots. photosynthesis becomes photo (light) + synthesis (putting together). When the roots show, the word sticks — with layered, cited definitions, syllable maps, and the subjects each word belongs to.

On-screen and off: build a list in seconds, review in five calm minutes, and print flash cards for the kitchen table. No streaks. No nagging.

Start your free trial

14 days free · no card to start · £4/month after

HTML source (paste into your ESP)

<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="background:#fbfaf3;padding:32px 0;font-family:'Outfit',Helvetica,Arial,sans-serif;color:#1f3d2b;">
  <tr><td align="center">
    <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="max-width:600px;width:100%;">
      <tr><td style="padding:8px 32px 0;font-size:13px;letter-spacing:.18em;text-transform:uppercase;color:#3f7a52;font-weight:700;">Wordology</td></tr>
      <tr><td style="padding:16px 32px 0;font-family:Georgia,serif;font-size:34px;line-height:1.1;color:#14321f;">Vocabulary, <em>a way of seeing.</em></td></tr>
      <tr><td style="padding:20px 32px 0;font-size:16px;line-height:1.6;color:#3a5446;">Your child crammed ten words for the spelling test — and forgot them by Friday. We built Wordology to fix exactly that.</td></tr>
      <tr><td style="padding:16px 32px 0;font-size:16px;line-height:1.6;color:#3a5446;">Instead of rewarding memorising-and-forgetting, Wordology teaches every word by its roots. <em>photosynthesis</em> becomes <em>photo</em> (light) + <em>synthesis</em> (putting together). When the roots show, the word sticks — with layered, cited definitions, syllable maps, and the subjects each word belongs to.</td></tr>
      <tr><td style="padding:16px 32px 0;font-size:16px;line-height:1.6;color:#3a5446;">On-screen and off: build a list in seconds, review in five calm minutes, and print flash cards for the kitchen table. No streaks. No nagging.</td></tr>
      <tr><td style="padding:28px 32px;">
        <a href="{{ trial_url }}" style="display:inline-block;background:#14321f;color:#ffffff;text-decoration:none;font-weight:600;font-size:15px;padding:14px 28px;border-radius:999px;">Start your free trial</a>
        <div style="padding-top:12px;font-size:13px;color:#7a8c80;">14 days free · no card to start · £4/month after</div>
      </td></tr>
      <tr><td style="padding:24px 32px;border-top:1px solid #d8e6dc;font-size:12px;color:#7a8c80;">
        Lexonic · a literacy interventions company accelerating literacy outcomes.<br>
        <a href="{{ unsubscribe_url }}" style="color:#7a8c80;">Unsubscribe</a>
      </td></tr>
    </table>
  </td></tr>
</table>

Swap {{ trial_url }}, {{ first_name }}, {{ unsubscribe_url }} for your ESP's merge tags. Banner image: export from Share images.

Wordology
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