Wordology Brand
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A brand is the feeling people have about a product — and every word, colour and pixel shapes it.

Vocabulary is a way of seeing the world.

We don’t just
teach words.

Every word a learner meets is a seed. Wordology helps it take root.

This guide is a living document — the single source of truth for the Wordology brand. Use the master artwork here, and the brand stays consistent everywhere.

Something missing or out of date? Flag it — the guide evolves with the product.

Now go grow words.

Download the brand kit
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Wordology by Lexonic

Brand guidelines · Always evolving

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The Roots Starter Pack.

The print-ready pack parents receive for their email address. Print → Save as PDF to produce the downloadable; pages break cleanly for A4.

Free from Wordology

The Roots Starter Pack

Twelve words every curious mind should know — and the roots that make them make sense. For ages 7–14.

How to use it: don't ask your child to memorise these. Read a card together, spot the roots, then hunt for other words that share them (a telescope and the telephone both reach far). When the roots show, the word sticks.

photosynthesis
photolight+synthesisputting together

So it means: putting together, using light.

telescope
telefar+scopeto look

So it means: a tool to look far.

biology
biolife+logystudy of

So it means: the study of life.

transport
transacross+portto carry

So it means: to carry across.

geography
geoearth+graphywriting

So it means: writing about the earth.

democracy
demosthe people+kratospower

So it means: power held by the people.

thermometer
thermoheat+meterto measure

So it means: a tool to measure heat.

submarine
subunder+marinethe sea

So it means: under the sea.

autograph
autoself+graphto write

So it means: something you write yourself.

predict
prebefore+dictto say

So it means: to say before it happens.

aquarium
aquawater+-ariuma place for

So it means: a place for water (and what lives in it).

dinosaur
deinosterrible+sauroslizard

So it means: a “terrible lizard”.

This is twelve words. Wordology has thousands.

Every word with its roots, meanings, syllable maps, and the subjects it belongs to. Try free for 14 days — no card to start. → wordology

Wordology Vocabulary, a way of seeing · lexonic.org
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