Messaging & copy kit.
Lead audience: parents and home educators. Priority channels: paid ads, social, email. Everything here is in the brand voice and ready to lift, trim, or A/B test.
Product facts (keep current) — 14-day free trial, no card to start. Cancel anytime. Web, any device.
| Plan | Price | Seats |
|---|---|---|
| Individual (monthly) | £4 / month | 1 |
| Individual (yearly) | £40 / year | 1 |
| Pro (monthly) | £40 / month | up to 10 |
| Pro (yearly) | £400 / year | up to 10 |
1. Positioning
One-liner
Wordology turns vocabulary from a list to memorise into a way of seeing.
Elevator pitch (30 seconds)
Most vocabulary apps make kids cram words and forget them by Friday. Wordology does the opposite. Every word comes with layered definitions, its roots and etymology, syllable maps, and the subjects it belongs to — so words stick because they finally make sense. Parents build personal word lists, run a five-minute review in presentation mode, and print flash cards for the kitchen table. It's vocabulary that grows with your child. Free for 14 days, £4 a month after.
Positioning statement
For parents and home educators who want their child's vocabulary to genuinely grow, Wordology is a vocabulary companion that teaches words by their roots, meanings, and connections — unlike flashcard apps that reward memorising and forgetting, Wordology helps words stick by helping them make sense.
Why it's different (the wedge)
- Roots, not rote. Etymology and morphology are first-class — children learn why a word means what it means.
- Trustworthy by design. Layered definitions with citations, not crowd-sourced guesswork.
- On-screen and off. Presentation mode for review; print-ready exports for the table, the wall, the school run.
- A calm, beautiful place. No streaks, no nagging, no gamified noise — a vocabulary garden, not a slot machine.
2. Brand voice
- Warm, literary, unhurried. A well-read friend, not an ad.
- Garden metaphors, lightly. Words grow, take root, are in season. Don't overdo it.
- Show the lightbulb moment. Concrete: a child realising photosynthesis hides “light” and “putting together”.
- Respect the reader. Parents are smart and busy. No hype, no fear-mongering about “falling behind”.
- Serif-italic for emphasis. Italicise the turn of phrase — a way of seeing.
Avoid: “gamify”, “hack”, “supercharge”, “level up”, screen-time guilt, exam panic.
3. Audiences
Lead — Parents & home educators
- Who: Parents of curious 7–14s; home educators wanting structure; families prepping for SATs / 11+ / GCSE; raising word-rich, EAL, or reluctant readers.
- Pains: vocabulary apps are passive and gimmicky; words don't stick; “screen time” feels wasted; hard to support reading at home without a battle.
- Desires: purposeful, calm tools; quality they can trust; something that works on and off the screen; to share a lightbulb moment.
- Angle: Words that finally make sense — and stick. Learning by roots, reviewed in five minutes, printable for off-screen.
Secondary — Tutors & small teams (Pro, 10 seats)
One library, one bill, ten learners. Build lists once, share view-only links, hand out print-ready packs. Professional, consistent, citable.
Secondary — Adult word-lovers
For the etymology-curious. The pleasure of seeing a word's roots; build your own collections; a quiet, beautiful reference.
4. Feature → benefit (parent framing)
| Feature | What it means for your child |
|---|---|
| Etymology & roots | Words make sense, so they stick — no more cramming |
| Layered definitions with citations | Trustworthy meanings, not random app guesswork |
| Syllable maps & pronunciation | Confidence reading and saying tricky words aloud |
| Subject tags | Ties vocabulary to science, history, what they're learning now |
| Personal word lists (unlimited) | Build a list from this week's reading in seconds |
| Presentation mode + auto-play | A calm five-minute review together, hands-free |
| Print-ready exports | Flash cards and handouts for off-screen learning |
| Public view-only sharing | Send a list to a tutor, grandparent, or study buddy |
| Favourites with overrides | Keep the words that matter, in your child's words |
5. Objections & FAQ
- “Isn't this just another flashcard app?” No — Wordology teaches words by their roots and connections so they stick, and works off-screen with print-ready packs.
- “Will my child actually use it?” Built for short, calm sessions (a five-minute review), not endless drilling. No streaks to feel guilty about.
- “Is it trustworthy?” Definitions are layered and cited — quality you can stand behind for homework and revision.
- “What age is it for?” Curious readers roughly 7–14, and anyone who loves words.
- “Do I need to pay to try it?” No card to start — 14 days free, then £4/month (or £40/year). Cancel anytime.
- “We're a few learners / a tutor.” Pro covers up to 10 seats on one bill.
6. Paid ads
Google — Responsive Search Ad
Headlines (≤30 chars each)
Vocabulary That Sticks · Words That Finally Make Sense · Not Another Flashcard App · Learn Words By Their Roots · A Calmer Way To Learn Words · Vocabulary For Curious Kids · Build Better Vocabulary · 14-Day Free Trial · From £4 A Month · Print-Ready Flash Cards · Help Reading Click At Home · Etymology For Young Minds · Vocabulary, A Way Of Seeing · SATs & 11+ Vocabulary · No Card To Start
Descriptions (≤90 chars each)
1. Layered definitions, etymology, and syllable maps so words stick. Free for 14 days.
2. Teach vocabulary by its roots. Build lists, review in 5 minutes, print flash cards.
3. A calm, beautiful vocabulary companion for curious kids. No streaks, no nagging.
4. Trustworthy, cited definitions. On-screen review and print-ready packs. From £4/mo.
Meta / Instagram
Primary text (3 variants)
1. Your child crammed ten words for the spelling test — and forgot them by Friday. Wordology teaches words by their roots, so they finally make sense and stick. Build a list from this week's reading, review in five calm minutes, print flash cards for the table. Free for 14 days.
2. Vocabulary isn't a list to memorise. It's a way of seeing. Wordology gives every word its meaning, roots, and the subjects it belongs to — for curious minds aged 7 to 14. No streaks, no nagging. Just words that grow. Try it free for 14 days.
3. Home educating? Build your own cited word lists, tie them to any subject, and hand out print-ready packs — all from one calm, beautiful library. From £4/month, 14 days free, no card to start.
Headlines (≤40 chars): Words That Finally Make Sense · Vocabulary That Sticks · A Calmer Way To Learn Words · Try Wordology Free For 14 Days
Description: Layered definitions, etymology, print-ready packs. From £4/month.
7. Social posts
Instagram caption (feed)
photosynthesis — hiding in plain sight: photo (light) + synthesis (putting together). Putting together, with light. 🌱
When a word's roots show, it stops being something to memorise and becomes something to see. That's Wordology.
Vocabulary that grows with your child — free for 14 days. Link in bio.
#vocabulary #homeeducation #raisingreaders #etymology #wordnerd
X / Twitter (singles)
1. Most vocab apps reward memorising and forgetting. Wordology rewards understanding. Words taught by their roots stick. 🌱 14 days free.
2. photosynthesis = light (photo) + putting-together (synthesis). Show a child the roots and the word never leaves them. That's the whole idea behind Wordology.
3. A five-minute vocabulary review. Print-ready flash cards for the kitchen table. No streaks, no nagging. Vocabulary, a way of seeing. From £4/mo.
We built Wordology on a simple frustration: vocabulary apps make children cram words and forget them by Friday. They optimise for streaks, not understanding.
So we did the opposite. In Wordology every word carries its roots, its etymology, its layered (and cited) meanings, and the subjects it belongs to. Words stick because they finally make sense. Parents build lists in seconds, review in five calm minutes, and print packs for off-screen learning.
Vocabulary isn't a list to memorise. It's a way of seeing. Free for 14 days.
#vocabulary#homeeducation#homeschool#raisingreaders#etymology#reading#parenting#11plus#SATs#wordlovers
8. Taglines
- Vocabulary, a way of seeing.
- Words that finally make sense.
- Vocabulary that grows with your child.
- Roots, not rote.
- A calmer way to learn words.
- Where words take root.