Reels & UGC scripts.

Hook (0–2s): On-screen “You've said this word a thousand times.” Then photosynthesis large in serif italic.

Reveal (2–10s): Word splits into two cards — photo (light) + synthesis (putting together). VO: “Photo means light. Synthesis means putting together. Putting together… with light.”

Turn (10–15s): On-screen “When the roots show, the word sticks.” Logo.

Caption: photosynthesis was hiding it the whole time 🌱 Roots, not rote. Try Wordology free for 14 days — link in bio.

Reuse the exact template for telescope, democracy, dinosaur, thermometer — one new word per post.

Hook (0–3s): “My daughter crammed ten spellings on Thursday… and forgot every one by Friday.”

Problem (3–10s): “Because she was memorising letters, not understanding words. That's what every app had her doing.”

Solution (10–20s): “This one's different. It shows her where words come from — the roots, what they actually mean. Now they stick.” (show phone: a word's roots)

Proof (20–25s): “She told me what ‘transport’ meant the other day. Across + carry. The app taught her that.”

Caption: If your kid crams and forgets, it's not them — it's the method. 🌱

Hook (0–2s): “Learn one root, unlock ten words.”

Build (2–15s): Root card tele = far. Words fly in: telescope, telephone, television, teleport. VO: “Tele means far. A telescope sees far. A telephone speaks far. Television… sight from far.”

Turn (15–20s): “That's why roots beat memorising. One unlocks the rest.”

Caption: One root. Ten words. This is how vocabulary should be taught. 🌱

Hook (0–3s): “The only five minutes of screen time I don't feel guilty about.”

Demo (3–15s): Screen-record: add three words → presentation mode → words play through. VO: “Build a list from this week's reading, hit play, review together. No streaks. No nagging.”

Turn (15–20s): “Five calm minutes. Then we're done.”

Caption: Screen time that actually teaches something 🌱 Presentation mode in Wordology.

Hook (0–3s): “Best feature of this vocabulary app? It gets you off the app.”

Show (3–14s): Print flash cards / a word list; lay on the table; a child sorting them. VO: “You can print everything — flash cards, word lists, the lot. Learning that leaves the screen.”

Turn (14–18s): “Kitchen-table vocabulary. Sorted.”

Caption: Print-ready packs from Wordology 🌱 Off-screen learning, done.

Hook (0–3s): “Home educating? Stop building vocabulary lists from scratch.”

Body (3–18s): “Every word in here is cited, broken into its roots, and tagged by subject — so I tie vocabulary straight to whatever we're doing. Science day? Filter to science.” (show subject tags)

Proof (18–25s): “One library, one place, and I can print packs or share a list with our co-op in a tap.”

Caption: Home-ed vocabulary, sorted: cited, root-based, subject-tagged. 🌱 Pro covers up to 10 learners.

Hook (0–3s): “Vocabulary isn't a list to memorise.”

Build (3–12s): Lines fade in: “It's a way of seeing. / Where words come from. / What they really mean. / The family they belong to.”

Turn (12–15s): “Roots, not rote.” Logo.

Caption: Our whole philosophy in fifteen seconds 🌱 Vocabulary, a way of seeing.